Tag Heuer Monaco Party
On-board the SeaDream, which was moored in the Principality’s harbour and decked out in brand colours, that Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, welcomed guests of the brand to a cool and exclusive party: new brand ambassador Cara Delevingne, Fernando Alonso and also Mark Ronson as DJ… All of this in a coolly relaxed atmosphere to celebrate the unique history of TAG Heuer with the sport
Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, said: “Sport is emotion, it is success, joy, hope, endurance, performance. All the qualities that are also found in a TAG Heuer watch. And to be completed: Swiss Avant Garde since 1860 is our slogan. It’s a state of mind that drives us, today more than ever, to be disruptive, connected to the future, high-tech, young and dynamic. Our activity in Monaco brings together all these ingredients, those of a luxury brand which has all the hallmarks of a high-end product, but one which is still accessible.